Purpose of the job:
As a Brand & Communication and Marketing Graduate, you’ll play a crucial role in shaping the brand image, driving marketing initiatives, and enhancing customer engagement within the automotive industry.

Role and Responsibilities:

Content Creation:

• Write and Edit communication materials such as press releases, articles, newsletters, and reports.
• Ensure accuracy, clarity, and consistency in messaging.

 Channel Management:

• Oversee communications channels (social media, email newsletters)

Monitoring and Analysis:

• Analyze and report on market intelligence, adapting communication strategies accordingly.

 Direct Marketing:

• Implement direct marketing programs for existing brand-registered consumers through online/offline events

 Graphic Design:

• Support home office initiatives using graphic design skills for special events and sales meetings.

 Advertising and New Media:

• Develop and recommend advertising and new media strategies to enhance brand awareness and sell-through.
• Maximize brand exposure across different media channels while integrating with other marketing elements.

 Brand Health:

• Ensure execution excellence of category and brand plans.
• Monitor brand health KPIs, including brand momentum, Net Promoter Score, spontaneous purchase intent, and conversion rates.

 Stakeholder Management:

• Actively manage relationships with external stakeholders, including press, stylists, journalists, and influencers.
• Coordinate employee newsletters, meetings, and staff briefings
• Foster transparency and engagement

 Collaboration:

Work with cross-functional teams (Business Development, Human Resources) to align all efforts.

Skills:

• Interpersonal Skills
• Proactive Problem solving
• Collaboration and Relationship Building
• Adaptability and Resilience

Minimum qualifications:
Relevant degree in Marketing, Communications, Business, Advertising, Journalism, or related fields.

Closing Date: 17 May 2024